During the third edition of the Real Estate Summit TERRApy 3.0, experts underscored the significance of trust and integrity in addressing the growing concerns of fraud and substandard structures in Nigeria's real estate industry.
Held in Lagos and organized by Terra Developers Ltd, the summit adopted the theme "Realtor Odyssey 360: Decoding and Mastering Real Estate Dynamics" and brought together a diverse array of
real estate professionals from across the country. The event also featured workshops aimed at advancing the industry.
Mr. Kola Ashiru-Balogun, the CEO of Terra Developers, expressed deep concern about the decreasing proficiency of professionals within the real estate sector. The summit, being the third installment in its series, was specifically designed to promote a solution-driven approach to
real estate practices.
Ashiru-Balogun emphasized the pivotal role of trust and integrity in every real estate transaction, urging all real estate professionals to be committed to leaving a lasting impression of trustworthiness and truthfulness in their business interactions.
"We aim to contribute to the development of the industry in Nigeria by nurturing industry practitioners. That's why we have made this event free for all attendees. We firmly believe that, by working together, we can tackle the many challenges currently facing real estate practitioners," added Ashiru-Balogun.
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Bukky George-Taylor, CEO of Robert Taylor Media, delved into the topic of 'Unlocking Digital Doorways.' Other experts from various fields also discussed insightful subjects aimed at enhancing the
real estate sector.
George-Taylor stressed the need for the real estate sector in Nigeria to adapt to evolving trends by redefining the customer experience. This includes a focus on after-sales services, mastering email etiquette, and nurturing enduring client relationships that foster future referrals.